Canon & Kingfisher Airlines join hands

Canon India, in association with Kingfisher Airlines, has announced a promotional plan for its camcorder model DC22. This promotional program is on till December 31, 2006. King Club members who fly the Good Times in December have a chance to win this product. Dhiren Singh, assistant director, Marketing and Consumer Imaging, Canon India, said, "With the launch of this campaign, we are looking at reaching out to about 4 lakh Kingfisher Airlines passengers in 130 daily flights. We, at Canon, are extremely proud of the DC22 and feel that the platform of introducing it in association with Kingfisher airlines is relevant as well as unique for this product category. With this campaign, we aim to take the DC22 closer to the end-consumers and stick to our promise of delighting them always."

"With the holiday season approaching, this seems to be the perfect opportunity for us to make this offering to our consumers in order to enable them to capture special moments, bundled with the joys of flying. It is our constant endeavor to come out with innovative offers for our consumers," Singh added. The DC22 has dual layer recording capabilities, 2.7" LCD and high-resolution 16:9 widescreen mode. It also has a 2.2 megapixel CCD and the DIGIC DV imaging processor. To participate in the scheme, one needs to log on to www.flykingfisher.com/Canon and answer a few simple questions. The promotion would include Canon DC22 quiz contest for King Club members, in-flight 30 sec ad in all 5 channels and advertisement in "High Blitz" Kingfisher magazine. The campaign would also include e-mails being sent to all King Club members in order to reach out to them at every touch point.

visit us @ http://www.silkrouteholidays.com