MakeMyTrip.com and Jet Airways Launch 'Fly High' Campaign

Visa International, MakeMyTrip.com and Jet Airways today announced the launch of the Fly High with Visa offer which provides Visa Platinum and Gold cardholders who book their Jet Airways tickets online at MakeMyTrip.com can enjoy the added benefit of a cash back offer. Cardholders can book their Jet Airways tickets online and pay with their Visa Platinum or Gold cards to avail of 15 percent cash back on Visa Platinum and 10 percent cash back on Visa Gold cards. This unique offer is available up to May 31, 2007. Cardholders can now enjoy this additional benefit with their premium payment products and take advantage of this fabulous offer every time they fly Jet Airways and book their tickets online at MakeMyTrip.com – on every ticket that they book, as many times as they travel, across any domestic sector that Jet Airways flies to and without any limit to the ticket amount.

Commenting on the offer, Santanu Mukherjee, Country Manager – South Asia, Visa International Asia Pacific said, “Visa is deeply committed to providing cardholders with maximum benefits and privileges. Through this offer, Visa Platinum and Gold cardholders enjoy even more advantages every time they make use of their card. We are proud to partner with two leading players in the industry - MakeMyTrip.com and Jet Airways to extend this offer to our cardholders, who will truly be able to experience the additional privileges of owning a premium Visa product.” Keyur Joshi, Co-founder & COO, MakeMyTrip.com said, “MakeMyTrip has been a pioneer in offering cash-back on air tickets and we are delighted to partner with Visa and Jet Airways to offer this cash-back for Visa Platinum and Gold cardholders. We are certain that Visa cardholders will see immense value in this proposition and we hope to bring similar offers to the fore in future.”

Gaurang Shetty – Vice President, Marketing Jet Airways said “The online retail market is growing at a phenomenal pace in the country and being a leader we need to innovate and distribute products through this new emerging channel and we are very happy to announce this promotion with Make My trip.com and Visa which will cater to value conscious netizens”.
Visa connects cardholders, merchants and financial institutions through the world’s largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. Visa products currently generate more than $4 trillion in sales volume worldwide. Visa has unsurpassed acceptance at more than 24 million locations worldwide, including one million ATMs. In Asia Pacific, Visa has a greater market share than all other payment card brands combined with 62 percent of all card purchases at the point of sale being made using Visa cards.

There are currently 300 million Visa-branded cards in the region. For the 12 months ended June 2006, US$620 billion was spent at point of sale or withdrawn from ATMs in Asia Pacific using Visa cards. The India business of MakeMyTrip was launched in September 2005. As the first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, MakeMyTrip.com is heralding a revolution in the way travel will be bought in India. Within a year of its launch MakeMyTrip has acquired over 200,000 delighted customers and sells over 3000 flight tickets, 200 hotel room nights and over 50 holiday packages every day. The site attracts over 1 Million unique visitors every month according to WebSideStory, HBx Analytics, an independent traffic-monitoring agency. Headquartered at New Delhi, MakeMyTrip has projected a turnover of Rs 550 crores (USD 120 Millions) in current fiscal, which is a 100% growth from last year’s registered sales of Rs 200 crores (USD 42 Million). They are also all set to acquire 500,000 customers by March, 2007. MakeMyTrip.com has over 450 employees on board and offers 24x7 customer service.

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