Tourism Australia to open office in India

Tourism Australia will open a new office in India this year, most likely in Mumbai, to take advantage of increasing tourism opportunities in this rapidly growing market. Tourism Australia's Regional Manager for South/South East Asia and Gulf Countries, Maggie White, said the office opening follows strong tourism marketing activity and trade representation already taking place in the market. "A dedicated office will ensure that continuing marketing efforts will capture a larger segment of Indian consumers," a Tourism Australia statement said. In 2005-06 visitors to Australia from India grew by 33 per cent to 78,900 compared with 2004-05. The Indian market is expected to reach 550,000 tourists by 2025, with a value of more USD two billion, it was stated.

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